Ginger Ginger is a new modern sushi bar in London. With a huge variety of sushi rolls, vegetarian, vegan rolls, and more... Ginger Ginger is the perfect place to meet with friends.
traditional sushi brandings are either focused on the traditional Japanese approach or a kawaii look and feel. I wanted to do something different, something modern and unusual.
The name Ginger immediately made me think of a cat. A gluttonous cat who dreams to ate your sushi rolls... But, luckily can't reach them.
So, I imagined a brand design around this mascot. I used orange in reference to Ginger, plus it's a punchy color associated with optimism and energy. I added a deep purple to make a high contrast and add a touch of creativity and extravagance.